A higher diploma research was discussed in the College of Management and Economics, University of Basrah on adoption of the five forces model to determine the strategic marketing options for the Thi-Qar Textiles Factory by the postgraduate student, Mr. Essam Rahim Qasim. The research aimed at analyzing and diagnosing the role of the Five Forces Model in determining the marketing strategic options in Thi-Qar Textiles Factory. The research concluded that there are great challenges facing Thi-Qar Textiles Factory in the field of marketing strategy via reviewing the financial statements and reports. The research recommended the necessity to allocate the material and human resources to develop the reality of marketing, support strategic planners and activate laws and legislations to support the national product.
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